One or more members of staff need to have passed the Google AdWords exams, which need to be retaken on a regular basis
The agency needs to be running accounts which spend a minimum of 10k USD or equivalent over a rolling 90 day period
Meet certain best practice and customer service standards – Google check to see that all our active accounts are meeting certain quality criteria, and that we are intervening in accounts on a regular basis. I’m pleased to say that we massively exceed the required minimum here, and are miles ahead of the average Google Partner (though we now want to score 100%!):
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